About
Highly accomplished Data Analyst and Industrial Engineer with over 5 years of experience driving strategic insights and growth within e-commerce and insurance sectors. Proven expertise in leveraging data to expand user bases (4.3M+ users), guide significant investments ($1B+), and optimize product development. Seeking to apply advanced analytical skills in business intelligence, data analysis & visualization, data science, or data engineering roles to deliver high-impact solutions.
Work
İstanbul, İstanbul, Türkiye
→
Summary
Led data analysis and optimization initiatives for Trendyol's Gulf region expansion, driving user growth and strategic decision-making in a competitive e-commerce market.
Highlights
Developed and automated critical dashboards and reports using BigQuery, Python, Git, and Airflow, enabling data-driven identification of growth opportunities across diverse categories and business models in the Gulf region.
Executed in-depth user and churn segmentation analyses, uncovering critical patterns in discount effectiveness, user behavior, and basket composition that informed profitability strategies.
Spearheaded A/B testing for key levers including cargo, payment, and discounts, directly influencing strategic decisions and regional scaling through performance-driven user behavior insights.
Conducted comprehensive customer behavioral analysis to pinpoint key drivers of engagement and loyalty, significantly increasing shopper engagement for 4.3 million users across diverse segments.
Constructed and managed centralized discount and product margin data tables, ensuring high data integrity and precise cost/revenue allocation through effective collaboration with DWH teams and stakeholders.
İstanbul, İstanbul, Türkiye
→
Summary
Analyzed market trends and proposed strategic product initiatives for pension and life insurance products, enhancing customer experience.
Highlights
Identified critical market trends and strategic opportunities through comprehensive analysis of pension, life, and personal accident market reports, informing product development.
Proposed and coordinated the successful launch of new products and campaigns, alongside implementing customer experience (CX) improvements to drive market penetration.
Leveraged Python and Excel for data analysis, providing critical insights that informed product development and customer experience enhancements.
İstanbul, İstanbul, Türkiye
→
Summary
Managed data analysis and reporting for life and pension products, optimizing operations and contributing to strategic product launches.
Highlights
Managed complex reinsurance and pooling operations, aligning internal teams and overseeing financial and system developments in collaboration with five external partners to ensure operational efficiency.
Automated and streamlined reporting processes for over 250 accounts, resolving critical data omissions and significantly enhancing product profitability through collaboration with global partners.
Conducted User Acceptance Testing (UAT) and provided data analysis for Allianz's core transformation project (ABS), ensuring product and policy changes met customer, sales, and legal requirements.
Delivered comprehensive market analysis and identified product trends for life and pension offerings, contributing to the successful launch of new products, including critical illness and saving-like life insurance.
Awards
TEV Scholar
Awarded By
Turkish Education Foundation (TEV)
Awarded a prestigious scholarship by the Turkish Education Foundation for academic excellence during undergraduate studies.
Languages
Turkish
English
Skills
Programming Languages
Python, SQL.
Data Platforms & Tools
BigQuery, Airflow, Git, GitLab, Excel, Google Sheets, Jira, db2, Oracle, PowerPoint.
Data Analysis & Modeling
A/B Testing, User Segmentation, Churn Segmentation, Customer Behavioral Analysis, Market Analysis, Data Visualization, Statistical Analysis, Pandas, Matplotlib.
Business & Strategy
Product Development, CX Improvement, Strategic Planning, Business Intelligence, Performance Optimization, Financial Analysis, Cost/Revenue Allocation.
Project Management & Operations
UAT Testing, Stakeholder Management, Process Automation, Reporting, Data Integrity, Production Planning.
Interests
Entrepreneurship
METU Young Entrepreneurs Society.
Dance
METU Contemporary Dance Society.
Productivity
METU Productivity Club.